- Development
Date
27 August, 2024
Client
I Love Vancouver
Category
Social Media
Location
Vancouver, BC
"I Love Vancouver" is a beloved local lifestyle page that shares everything from stunning cityscapes and community events to local business highlights and cultural content. With a strong visual identity and loyal base of followers, the brand wanted to elevate its presence and become a leading voice for Vancouver’s vibrant lifestyle scene.
Challenge & Solution
High competition in the lifestyle and tourism content space
- Irregular content posting schedule
- Low organic reach due to Facebook’s changing algorithm
- Need to diversify content formats without losing authenticity
Our Process
We implemented a holistic content marketing approach focused on three key areas - Community-Centric Storytelling, Visual Optimization + Video Integration & Engagement-Driven Copywriting
Result Driven
Created a weekly content calendar with themes like “Hidden Gems,” “Local Voices,” and “Throwback Vancouver.”
- Designed branded templates for quotes, city trivia, and event updates.
- Added local humor and relatable commentary to boost comment activity.
- Highlighted local events with “what’s happening this weekend” posts.
